PEST analysis (political, economic, social and technological) d... - dofaq.co
pest analysis

PEST analysis (political, economic, social and technological) d...

wikipedia - 24 Aug 2015
PEST analysis (political, economic, social and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operation

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