What Hollywood Can Learn From The Success Of 'The Lego Movie' - dofaq.co
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What Hollywood Can Learn From The Success Of 'The Lego Movie'

Forbes - 11 Feb 2014
The Lego Movie seems like the kind of film that was dreamed up by a bunch of marketing executives looking for product integration. The concept is a 90-minute ad. It shouldn't have worked. And yet the film is a bona fide hit, grossing $69 million in its ...

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