Corporate branding refers to the practice of promoting the bran... - dofaq.co
corporate branding

Corporate branding refers to the practice of promoting the bran...

wikipedia - 18 Jul 2015
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side withi

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